Friday, October 24, 2008

And finally … I 'm back at the track — Atlanta Motor Speedway


Yes, I know that I fell down on my job for the past few weeks but I am back at the track and working to find out what is going on behind the scenes in NASCAR.
Ironically, we're getting about as much rain here at Atlanta Motor Speedway as Beaumont got during Hurricane Ike. Of course, the winds are relatively calm. Anyway, the good news is that Sunday looks like it is going to be gorgeous and the race should come off without a hitch. The bad news is that qualifying will likely be cancelled for the 10th time this season and there is talk of the temperatures dipping to the freezing mark.
Yeah, freezing — and me here without warm clothes.
I was just writing about how nothing much was going on at the track when a press release was dropped on my desk here in the media center.
Beginning in 2009, the Craftsman Truck Series will become the NASCAR Camping World Truck Series.
According to NASCAR, it is a seven-year deal that allows Camping World to benefit by more than $100 million in advertising for its investment, which is estimated at $5 million a year. Although NASCAR CEO wouldn't comment on the exact dollar amount, he said he was pleased.
"You heard (Camping World chairman and CEO Marcus Lemonis) Marcus in his opening remarks, and this is what he told me directly, we have a good relationship to be able to work through this, which is, you know, one of his stated goals is to help grow the franchise and also help the manufacturers sell more trucks. You just can't put a dollar amount on that commitment. He's committed to doing that. We'll work very carefully with him in the future to accomplish those goals."
Photographers' meeting in five-minutes, so that is it for now.

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