I just received a press release a few minutes ago stating that DEWALT will no longer sponsor Matt Kenseth's No. 17 Roush Ford. I am attatching the press release so that you can read it for yourself but I must say this comes as a surprise. Apparently, the declining construction market is devestating the company and forcing it to make critical decisions about its future — and one of those is to get out of NASCAR.TOWSON, Md., July 23 /PRNewswire/ -- DEWALT , a leading manufacturer of industrial power tools, announced today that it will not renew its agreement with Roush Fenway Racing to sponsor Matt Kenseth, driver of the #17 Ford Fusion for the 2010 NASCAR season. While the motor sports program has been a valuable marketing tool for DEWALT during the past twelve years, the company has decided to redirect its resources in light of an unprecedented decline in the construction industry.
Les Ireland, President of the North American Power Tools and Accessories Group for DEWALT, commented, "We have been proud to have Matt Kenseth, Robbie Reiser, Jack Roush, and the entire #17 DEWALT Racing team at Roush Fenway Racing represent DEWALT in front of millions of NASCAR faithful. During our sponsorship, Matt and the crew won the 2000 Rookie-of-the-Year Award, two World Pit Crew Championships, the 2003 Series Championship, and have qualified for the "Chase for the Cup" for every year since its inception as well as 18 races, most notable this year's Daytona 500. DEWALT manufactures tools and accessories that are Guaranteed Tough(TM) for the jobsite, and Matt's style, personality and success have been an outstanding fit with our brand. Having a presence at the track has provided a great experience for power tool users, our distribution partners, our employees and NASCAR fans."
